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Persuasive Communication

Critical Thinking to Enhance your Message

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Persuasive Communication

Critical Thinking to Enhance your Message

Download brochureRegister

Our daily lives are filled with a barrage of information

Accordingly, the demand for professionals to communicate clearly and effectively is more urgent than ever. More than simply transmitting your ideas, professionals and innovators must now learn to capture and maintain their audiences’ attention.

Engineers and other highly skilled professionals may be used to speaking or presenting data to peers who possess extensive knowledge of the same field, complicating their ability to convey the same ideas to people with less technical experience.


96% of people* think the businesses they interact with could improve in terms of communication.



81% of recruiters* consider interpersonal skills more important than any other type of skill.

Source: Graduate Management Admission Council


69% of managers* said they feel uncomfortable when communicating with their employees.

Source: Harvard Business Review

An online course focused on interpersonal skills for today’s professionals

MIT Professional Education’s online course Persuasive Communication aims to help participants hone their interpersonal skills in vital areas such as public speaking, critical thinking, digital communication, visual persuasion, and audience adaptation both virtually and in person.

This course is geared towards professionals who need to convey their ideas with precision, pitch projects, speak at events or presentations, or conduct interviews as an integral part of their career.


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The skills you will develop

This course is designed to refine participants’ communication and interpersonal skills, allowing clear, precise information to be delivered in an effective and persuasive manner. It also aims to guide highly skilled technical professionals to adapt their message to a non-technical audience. The skills and knowledge presented in this course can be applied across multiple industries, including engineering, tech, human resources, sales, sustainability, and entrepreneurship, among others. Due to its extensive application and the increasing need for universally effective communication, the expertise on offer can also be of great value in participants’ own personal lives.


Learn about

disparate communication styles and how they influence attitudes and behaviors.


Discover the psychology

behind persuasion and implement it in your own professional interactions.


Understand which characteristics

make a great public speaker and learn to apply them to yourself.


Master how to adapt your message

to different audiences, including those with differing levels of technical knowledge.


Explore the impact of digitalization

in communication and learn to manage virtual communications in an effective, powerful manner.


Find out which processes are behind critical thinking and how to use them to upgrade your message.


Comprehend the importance

of data visualization to clarify your data for any kind of audience.


Devise a communication strategy

for your organization.

In addition, you will receive a Certificate of Completion

All the participants who successfully complete the online course Persuasive Communication: Critical Thinking to Enhance your Message will receive an MIT Professional Education Certificate of Completion. Furthermore, participants will receive * MIT Continuing Education Units (CEUs)*.

To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.

* The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.

To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.

This course is designed for you

  • C-level executives wanting to improve both vertical and horizontal communication to ensure that objectives are aligned throughout their organization.
  • Engineers and other technical professionals who need to communicate with those from non-technical backgrounds, as well as people without technical knowledge who need to communicate with engineers and other tech professionals.
  • Any professional looking to enhance their critical thinking skills by constructing and evaluating claims and arguments that can be confidently presented to persuade others within their organization and beyond it.
  • Business leaders who need to deliver data and information across a variety of media channels to diverse audiences.
  • Sustainability and climate change specialists looking to strengthen their arguments in person, virtually, and with supporting data.
  • Entrepreneurs and other dynamic professionals who rely on effective communication to turn their ideas into actionable plans for presentation.

Meet the instructors of this course

Listed in alphabetical order 
Prof. Edward Schiappa

John E. Burchard Professor of Humanities, MIT

“Communication is only meaningful within the mind of an audience member. We need to think about how they are decoding our message”


Learn more

Edward Schiappa is professor and former head of comparative media studies/writing and is MIT’s John E. Burchard Professor of the Humanities. He conducts research in argumentation, persuasion, media influence, and contemporary rhetorical theory. He has published 10 books, and his research has appeared in such journals as Philosophy & Rhetoric, Argumentation, Communication Monographs, and Communication Theory.

Are you ready to become the communicator your career needs?

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