Persuasive Communication

Critical Thinking to Enhance Your Message

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START
February 28th, 2022
END
May 3rd, 2022
DURATION
9 weeks
COMMITMENT
8-10 hours a week
LANGUAGE
English
FORMAT
Online
PRICE
$2,700 USD*
MIT CEU’s
7.2

Persuasive Communication

Download brochureRegister
START
February 28th, 2022
END
May 3rd, 2022
DURATION
9 weeks
COMMITMENT
8-10 hours a week
LANGUAGE
English
FORMAT
Online
PRICE
$2,700 USD*
MIT CEU’s
7.2

Special early enrollment discount of $270 USD when you register before December 21st, 2021

Our daily lives are filled with a barrage of information

Accordingly, the demand for professionals to communicate clearly and effectively is more urgent than ever. More than simply transmitting your ideas, professionals and innovators must now learn to capture and maintain their audiences’ attention.

Engineers and other highly skilled professionals may be used to speaking or presenting data to peers who possess extensive knowledge of the same field, complicating their ability to convey the same ideas to people with less technical experience.

96%

96% of people* think the businesses they interact with could improve in terms of communication.

Source: Project.co

81%

81% of recruiters* consider interpersonal skills more important than any other type of skill.

Source: Graduate Management Admission Council

69%

69% of managers* said they feel uncomfortable when communicating with their employees.

Source: Harvard Business Review

An online program focused on interpersonal skills for today’s professionals

MIT Professional Education’s online course Persuasive Communication aims to help participants hone their interpersonal skills in vital areas such as public speaking, critical thinking, digital communication, visual persuasion, and audience adaptation both virtually and in person.

This course is geared towards professionals who need to convey their ideas with precision, pitch projects, speak at events or presentations, or conduct interviews as an integral part of their career.

LEARN MORE ABOUT THE PROGRAM SPECIFICS

Download the brochure

The skills you will develop

This program is designed to refine participants’ communication and interpersonal skills, allowing clear, precise information to be delivered in an effective and persuasive manner. It also aims to guide highly skilled technical professionals to adapt their message to a non-technical audience. The skills and knowledge presented in this program can be applied across multiple industries, including engineering, tech, human resources, sales, sustainability, and entrepreneurship, among others. Due to its extensive application and the increasing need for universally effective communication, the expertise on offer can also be of great value in participants’ own personal lives.

1.

Learn about

disparate communication styles and how they influence attitudes and behaviors.

2.

Discover the psychology

behind persuasion and implement it in your own professional interactions.

3.

Understand which characteristics

make a great public speaker and learn to apply them to yourself.

4.

Master how to adapt your message

to different audiences, including those with differing levels of technical knowledge.

5.

Explore the impact of digitalization

in communication and learn to manage virtual communications in an effective, powerful manner.

6.

Find out which processes are behind critical thinking and how to use them to upgrade your message.

7.

Comprehend the importance

of data visualization to clarify your data for any kind of audience.

8.

Devise a communication strategy

for your organization.

In addition, you will receive a Certificate of Completion

All participants who successfully complete Persuasive Communication: Critical Thinking to Leverage Your Message will receive an MIT Professional Education Certificate of Completion. In addition, they will also earn 7.2 Continuing Education Units (MIT CEUs).

In order to obtain CEUs, participants must complete a required CEU accreditation form. CEUs are calculated based on the number of learning hours in each course.

* A CEU is a unit of credit equivalent to 10 hours of participation in an accredited program for professionals.

This program is designed for you

  • C-level executives wanting to improve both vertical and horizontal communication to ensure that objectives are aligned throughout their organization.
  • Engineers and other technical professionals who need to communicate with those from non-technical backgrounds, as well as people without technical knowledge who need to communicate with engineers and other tech professionals.
  • Any professional looking to enhance their critical thinking skills by constructing and evaluating claims and arguments that can be confidently presented to persuade others within their organization and beyond it.
  • Business leaders who need to deliver data and information across a variety of media channels to diverse audiences.
  • Sustainability and climate change specialists looking to strengthen their arguments in person, virtually, and with supporting data.
  • Entrepreneurs and other dynamic professionals who rely on effective communication to turn their ideas into actionable plans for presentation.

Meet the Faculty of this program

Edward Schiappa

John E. Burchard Professor of Humanities, MIT

“Communication is only meaningful within the mind of an audience member. We need to think about how they are decoding our message”

 

Learn more

Edward Schiappa is professor and former head of comparative media studies/writing and is MIT’s John E. Burchard Professor of the Humanities. He conducts research in argumentation, persuasion, media influence, and contemporary rhetorical theory. He has published 10 books, and his research has appeared in such journals as Philosophy & Rhetoric, Argumentation, Communication Monographs, and Communication Theory.

Are you ready to become the communicator your career needs?

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