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What Is the Applied Generative AI for Digital Transformation Course?

The Applied Generative AI for Digital Transformation course from MIT Professional Education is an 8-week professional learning course that helps participants understand how generative artificial intelligence (AI) supports digital transformation in real-world business environments. It teaches how organizations use generative AI tools to automate tasks, improve decision-making, and increase operational efficiency across business functions and industries.

$7.9 trillion

Generative AI could have an economic impact of up to $7.9 trillion per year.

Source: McKinsey

94%

of business executives believe that AI is a key to success in the future.

Source: Deloitte

78%

of executive leaders believe that the benefits of generative AI outweigh the risks.

Source: Gartner

AI Applications Taught in the Course

The Applied Generative AI for Digital Transformation course from MIT Professional Education helps professionals understand generative AI. The course provides valuable insights into how organizations use generative AI in real business settings. It explains how generative AI tools support digital transformation by improving workflows, increasing productivity, and enabling better use of data across business functions. Participants learn core generative AI concepts, important use cases, and how to evaluate opportunities for AI adoption across different organizational settings.

Learn how to identify common implementation challenges and deploy generative AI in a responsible way within enterprises. The course links generative AI concepts to real-world uses. It helps participants use these skills to boost operational efficiency. It also supports digital transformation initiatives and creates long-term business value.

LEARN MORE ABOUT THE COURSE SPECIFICS

Download the brochure

What Will You Learn in This Generative AI Course?

Module 1: Understanding AI and the Business Impact

  • The evolution of AI: from rule-based systems to machine learning to generative models
  • What makes generative AI distinct: creating new content rather than predicting outcomes
  • Why 2023–2025 marked a major shift in AI adoption and business impact
  • How AI is reshaping key sectors: healthcare, finance, retail, media, and manufacturing
  • A leadership-focused lens for understanding and evaluating AI
  • Setting personal and organizational goals for learning and application

Module 2: How Generative AI Works

  • What large language models are, explained without technical jargon
  • How inputs, outputs, and context windows shape model behavior
  • Why AI hallucinations occur and their impact on organizational use
  • How tokens, cost, and model size affect budgeting and deployment decisions
  • What multimodal AI enables across text, images, audio, and code
  • How leading models differ at a high level and what matters for leadership decisions
  • Key warning signs to watch for when evaluating AI vendor claims

Module 3: Prompt Engineering

  • What prompt engineering is and why it matters
  • Core techniques: zero-shot, few-shot, chain-of-thought, role prompting
  • Prompting for executive tasks such as briefings, strategy memos, and stakeholder communication
  • Prompting for team tasks including documentation, summaries, and reporting
  • Automating routine workflows with reusable prompt templates
  • Prompt security and what to avoid sharing in public AI tools
  • Hands-on practice to build your personal prompt library

Module 4: AI Across the Organization

  • Marketing and CX: personalization, content generation, service automation
  • Operations: workflow automation, documentation, procurement, supply chain
  • HR and Talent: recruiting, onboarding, learning and development, performance
  • Finance: reporting, forecasting, compliance summarization
  • Product and Innovation: ideation, prototyping, market research
  • Leadership and Strategy: competitive intelligence, board communication, scenario planning
  • Case Studies: Klarna, Coca-Cola, JPMorgan and others
  • Use-Case Evaluation: assessing value, risk and organizational readiness

Module 5: Ethics, Governance, and Responsible AI

  • The ethics landscape and what is at stake when AI makes decisions
  • Where bias in AI comes from and how leaders can mitigate it
  • Privacy, data sovereignty, and guidelines for employee use of AI tools
  • When transparency and explainability are required for auditable AI
  • The regulatory environment, including the EU AI Act, U.S. frameworks, and sector rules
  • How Responsible AI frameworks from Google, Microsoft, and NIST translate into practice
  • Disinformation, deepfakes, and content integrity challenges
  • How to begin building an internal AI policy for your organization

Module 6: Building an AI-Ready Organization

  • What AI readiness means across technology, data, people, and culture
  • Common failure patterns in AI adoption and how to avoid them
  • Communicating about AI amid uncertainty and rapid change
  • Upskilling your workforce and identifying essential future skills
  • Addressing AI-related anxiety and supporting psychological safety
  • Roles of the CDO, CAIO, and AI Center of Excellence
  • Applying change-management frameworks such as Kotter and ADKAR to AI initiatives
  • Building internal AI champions and governance structures

Module 7: The AI-Enabled Economy — Workforce, Disruption, and Opportunity

  • The economic impact of generative AI across productivity, displacement, and new value creation
  • Which jobs and tasks are most exposed to automation and which remain resilient
  • AI augmentation versus replacement and how leaders can apply this distinction
  • How AI is reshaping competitive dynamics through first-mover advantage and differentiation
  • What AI-native competitors reveal and what incumbents can learn from them
  • Global AI investment trends and their implications for sector strategy
  • How leadership is evolving and which human capabilities grow in importance

Module 8: Creating An AI Strategy

  • Reviewing the strategic AI framework and bringing all concepts together
  • Using the AI opportunity canvas to map use cases to business value
  • Applying an effort-impact-risk matrix to prioritize AI initiatives
  • Building an AI roadmap across quick wins, mid-term initiatives, and long-term transformation
  • Crafting the business case for AI investment and making the ask effectively
  • Presenting your AI strategy to boards, investors, and skeptical stakeholders
  • Capstone workshop to develop and peer-review your organizational AI strategy
  • Final reflection on the kind of AI leader you aim to become

Capstone Project

Apply your learning through a hands-on project. Create an AI strategy, identify high-impact opportunities, and develop an adoption roadmap for your organization.

The Skills You Will Develop

This 8-week AI journey helps participants build practical skills. It focuses on real-world business uses. Participants gain the knowledge and confidence to evaluate AI opportunities, support digital transformation initiatives, and make informed decisions in an evolving AI landscape.

1.

Understand and explain the historical context behind AI, including its origins, core principles, and the role of deep learning in modern systems.

2.

Apply the latest generative AI tools through hands-on learning to automate workflows and increase productivity in the workplace.

3.

Leverage prompt engineering principles to enhance organizational performance and drive results.

4.

Employ generative AI for domain-specific tasks such as video summarization, automated research, and conversational data understanding.

5.

Identify opportunities, ethical considerations, and potential challenges that support successful digital transformation through the application of generative AI.

6.

Minimize risks, protect data privacy, and enhance the customer experience by utilizing Gen AI technologies and tools.

AI-driven Solutions, Concepts, and Strategic Frameworks You Will Explore

  • Generative AI models
  • Large language models (LLMs)
  • Prompt engineering
  • Multimodal AI
  • Responsible AI and AI ethics
  • AI governance frameworks
  • AI adoption and change management
  • Digital transformation strategy

Program Credential: Certificate of Completion

All the participants who successfully complete the online course Applied Generative AI for Digital Transformation will receive an MIT Professional Education Certificate of Completion. Furthermore, participants will receive MIT Continuing Education Units (CEUs)*.

To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.

*The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.

To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.

Who Should Enroll in the Course?

  • Senior leaders responsible for guiding generative AI initiatives and shaping key decisions for their organizations to drive business growth.
  • Technology leaders seeking to master the latest best practices for deploying AI driven solutions and driving digital transformation.
  • Senior managers and mid-career executives who want to find generative AI opportunities in their organization. They also want to build their skills in AI and digital transformation.
  • Innovation managers, sales and product managers, and marketing and customer experience professionals who want to use generative AI. They can develop new products, create compelling content, and deliver personalized customer experiences.
  • Investors in venture capital, private equity, or hedge funds who want to find new opportunities driven by generative AI.

Meet the Course Instructors

Professor, MIT Department of Civil and Environmental Engineering; Affiliated Faculty, MIT Center for Computational Science and Engineering.

Prof. John R. Williams

Professor John R. Williams’ research focuses on the development and application of computing algorithms in distributed cyberphysical systems. He was director of the Auto-ID Laboratory, where the Internet of Things was invented. He is considered, along with Bill Gates and Larry Ellison, one of the 50 most powerful people in “Computer Networks”.

He is author and coauthor of more than 250 articles in journals and conferences. Professor Williams teaches courses on the basics of programming, modern software development, the architecture of web, cloud and blockchain systems. In addition, he holds a BSc in Physics from Oxford University, an MSc in Physics from UCLA, and a PhD from the University of Swansea.

Research Scientist, MIT

Dr. Abel Sanchez

Dr. Sanchez is the architect of the global network “The Internet of Things” and data analysis platforms for SAP, Ford, Johnson & Johnson, Accenture, Shell, Exxon Mobil and Altria. In cyber security, he has developed cyber-attack impact analyses for the U.S. Department of Defense and a password firewall for the IARPA.

Dr. Abel Sanchez holds a PhD from the Massachusetts Institute of Technology (MIT) and teaches MIT courses in cyber security, engineering, blockchain and data science. He has been involved in developing educational software for Microsoft and establishing the Accenture Technology Academy. He has produced over 150 educational videos, has 10 years of experience with learning management systems and has made deployments in the Americas, Asia and Europe.

Faculty Contributor

Professor in MIT’s Department of Electrical Engineering and Computer Science; Head of Computer-Assisted Programming Group and Associate Director and COO of MIT Computer Science and Artificial Intelligence Laboratory.

Prof. Armando Solar-Lezama

Armando Solar-Lezama is a professor in the Department of Electrical Engineering and Computer Science at MIT. He serves as the Associate Director and Chief Operating Officer of the Computer Science and Artificial Intelligence Laboratory (CSAIL), where he leads the Computer-Aided Programming Group. Solar-Lezama and his research team focus on program synthesis, an area of research at the intersection of programming systems and artificial intelligence.

He is currently the principal investigator of the NSF-funded project “Expeditions: Understanding the World through Code” and is also the founder of playskript.com, an online platform for creating interactive presentations. Solar-Lezama earned his PhD from the University of California, Berkeley.

Affiliations:

  • CSAIL: Vertical AI Community of Research; Applied Machine Learning Community of Research; Computation Structures Group; Center for Deployable Machine Learning (CDML)
    • Associate Director and COO, Computer Science and Artificial Intelligence Laboratory
  • LEAD: Computer-Aided Programming Group

Areas of Interest and Expertise:

  • Programming systems focused on software synthesis
  • Programming tools for computation
  • High performance
  • Cybersecurity

https://www.csail.mit.edu/person/armando-solar-lezama

Industry Contributors

DEPUTY CHIEF SECURITY OFFICER

Jacob Depriest

"AI is accelerating tasks for developers today, and it's expected to continue helping developers focus on more meaningful and creative work in the future"

Jacob DePriest is Vice President and Deputy Chief Security Officer at GitHub. Prior to that, he was a senior executive at the National Security Agency, where he built and led the Developer Experience program. He has also been the agency's executive sponsor for open source, and led a number of IT and security transformation initiatives.
DePriest has over 15 years of experience as an engineer in cybersecurity, cloud architecture, and organizing technical teams.
CHIEF INFORMATION OFFICER AND SENIOR VICE PRESIDENT OF INFORMATION TECHNOLOGY AND DATA ANALYTICS

Susan Doniz

"Generative AI can make us all exponentially better at what we do, but it takes human experience and judgment to really thrive'"

Susan Doniz is the chief information officer of The Boeing Company and senior vice president of Information Technology & Data Analytics, where she leads all aspects of information technology, information security, data and analytics. She also supports the growth of Boeing's business through IT and analytics-related revenue-generating programs. Doniz is a member of the company’s Executive Council.

Before joining Boeing in 2020, Doniz was the Group CIO of Qantas Airways, where she expanded the airline’s digital ecosystem and adopted new technology to support the needs of the business and its customers.

Previously, during a 17-year career at Procter & Gamble, she led IT and Analytics programs in support of sales, research and development, the supply chain, as well as a cross-functional program to digitize the company. Doniz also worked at SAP, where she was a strategic adviser to the global chief executive officer on transformation and technology issues in support of customers, and Aimia.

Doniz has been a board member of multiple nonprofit organizations, including The Women’s College Hospital Foundation, Salvation Army and Engineers Without Borders. She serves as an adviser to the Center for Digital Transformation at the University of California, Irvine, Paul Merage School of Business and was previously the vice chair of the Digital Transformation Advisory Council of the International Air Transport Association."

GENERATIVE AI RESEARCHER AT RUNWAY

Katie M. Lewis

Katie M. Lewis received her PhD from MIT in Developing Domain-Specific Generative Models. As a research assistant, she developed the GIST method to generate fine-grained image-specific text descriptions using LLMs. She also developed a learning-based method to align sparse, clinical MRI brain scans with higher accuracy on 92% of subjects and 100x faster on the CPU.

Some of her generative machine learning publications include At the Intersection of Conceptual Art and Deep Learning: The End of Signature, Generating Image-Specific Text for Fine-grained Object Classification, and Machine Learning for Healthcare (ML4H) at NeurIPS 2018.

She recently defended her dissertation under the supervision of John Guttag and Frédo Durand and has interned twice with Ira Kemelmacher-Shlizerman's team at Google.

CIO AND ENTERPRISE STRATEGIST

Mark Schwartz

Mark Schwartz is an award-winning CIO currently working as Enterprise Strategist at Amazon Web Services, where he helps senior executives from some of the world’s largest companies to formulate strategies and overcome impediments to succeeding in the digital era.

Mark Schwartz is also an accomplished author and his most recent work titled Adaptive Ethics for Digital Transformation touches on how the act of digital transformation requires a change in the moral outlook and ethical assumptions of a business.

In 2010, Mark Schwartz was named one of the Premier 100 IT Leaders by Computerworld Magazine for his contribution in technology leadership, innovative ideas, and effectively managing IT strategies.

Frequently Asked Questions (FAQs)

1. What is the MIT Professional Education Applied Generative AI for Digital Transformation course?

The Applied Generative AI for Digital Transformation is an 8-week online course from MIT Professional Education. Learn strategies on how generative AI supports digital transformation across industries and business functions.

2. Do I need a technical background to take this generative AI course?

No. You do not need experience in coding, computer science, analytics, or machine learning.

3. Who should enroll in the Applied Generative AI for Digital Transformation course?

This course is ideal for senior leaders, managers, technology professionals, and innovators. It is for the decision-makers who want to understand and apply generative AI.

4. What skills will I gain from the Applied Generative AI for Digital Transformation course?

Gain practical skills needed in generative AI, prompt engineering, AI adoption, responsible AI, and digital transformation strategy.

5. How much time should I expect to dedicate to the course each week?

Complete weekly coursework and attend live webinars throughout the 8-week learning journey.

6. Are live webinars with MIT faculty included?

Select live online webinars are led by MIT instructors.

7. Does the course include hands-on training and practical applications?

Yes. Explore real-world applications, practical frameworks, case studies, and hands-on learning activities.

8. Does the course cover responsible AI, ethics, and governance?

Yes. Learn responsible AI principles, ethics, governance, risk management, and data privacy considerations.

9. Does the course cover emerging AI technologies and capabilities?

Yes. Explore large language models (LLMs), multimodal AI, AI agents, and retrieval augmented generation (RAG).

10. Does the Applied Generative AI for Digital Transformation course offer a certificate?

Yes. Receive an MIT Professional Education Certificate of Completion upon successful completion of the course.

11. Is there a capstone project in the course?

Yes. Complete a capstone project to gain hands-on experience in problem solving and AI strategy development.

12. Are any taxes applicable to this course?

Yes. Applicable taxes will be calculated and added at checkout based on country and state regulations.

Are you ready to reimagine what’s possible with generative AI?

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