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Applied Generative AI for Digital Transformation and the Future of Productivity
Applied Generative AI: Tap into the Future of Technology is an intensive and timely two-week program, crafted meticulously to delve into the depths of Generative AI technologies. It targets their implications and practical applications across various organizational contexts. Delivered through live-virtual online sessions, the course amplifies theoretical learning with hands-on, action learning activities and assignments that emphasize real-world application.
This course serves a broad audience, ranging from senior leaders and technology heads to managers and professionals across diverse domains such as innovation, sales, product management, marketing, and customer experience. It also welcomes investors interested in potential opportunities offered by Generative AI.
This course skillfully integrates technical expertise with management insights, ethical considerations, and human factors, fostering a holistic comprehension of digital transformation strategies that harness AI as a catalyst for change.
Successful completion earns the participants an MIT Professional Education Certificate of Completion and 2.0 MIT CEU (continuing education unit).
63%
63% of jobs in the United States will be enhanced by AI, compared to only 7% that may be replaced.
Source: cnet.com
56%
56% of those aware of AI-assisted surgery, consider it a major medical advance, 22% a minor one, and only 5% don’t see it as an advance.
Source: weforum.org
63%
63% of business decision-makers plan to increase or maintain AI spending despite current economic conditions
Source: insiderintelligence.com
A live digital course to….. to enhance your AI knowledge.
The interactive learning design incorporates five faculty presentations of 45-minutes, followed by a stimulating 45-minute discussion with faculty members and participants in each session.
Learning objectives
Learning outcomes
Upon completing this course, participants will:
- Understand and explain the history and language of AI, specifically Generative AI
- Employ Generative AI for domain-specific tasks like video summarization, automated research, and conversational data insights
- Utilize Generative AI tools effectively to automate workflows and increase productivity
- Understand potential digital transformation opportunities and challenges from using generative AI
- Apply the principles of prompt engineering to enhance business outcomes
The skills you will develop
1.
Proficiency in using Generative AI tools
2.
Application of prompt engineering
3.
Automation of workflows using Generative AI
4.
Employing Generative AI in domain-specific tasks
5.
Understanding and managing Generative AI’s organizational implications, both positive and negative
Competencies
- Proficiency in Generative AI tools
- Strategy and implementation of Generative AI in business-specific domains
- Ability to apply Generative AI for productivity and efficiency
- Proficiency in identifying and managing business opportunities and risks associated with Generative AI
- Understanding the interplay between AI and ethics
In addition, you will receive a Certificate of Completion
All the participants who successfully complete the live virtual course Applied Generative AI for Digital Transformation will receive an MIT Professional Education Certificate of Completion. Furthermore, participants will receive 2.0 MIT Continuing Education Unit (CEU)*.
To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.
* The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.
To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.
This course is aimed at
- Senior leaders grappling with the potential opportunities and challenges of generative AI for their businesses
- Technology leaders who want to learn current best practices for adopting and optimizing generative AI systems to boost business outcomes
- Senior managers and mid-career executives who want to gain insights into the potential applications of generative AI within their organizations
- Innovation managers, sales and product managers, and marketing and customer experience professionals who want to learn how to leverage generative AI to create new products, new content, and personalized customer experiences
- Investors in venture capital, private equity, or hedge funds looking to understand investment opportunities created by generative AI
- Professionals from all industries and sectors are welcome to create a dynamic learning ecosystem
Prerequisites:
No prior background in analytics, computer science, coding or machine learning is required.
Meet the instructors of this course
* speakers and topics are subject to change without notice.

In data engineering and data science, early work included simulation of Ford's global network, analysis of SAP smart grid billing system. For Altria, he analyzed the performance of item level tagging and also their implementation of an anti-counterfeiting system using the Electronic Product Code (EPC)
In password security, Dr. Williams was PI that developed the algorithms for a negative password authentication system for the Intelligence Advanced Research Projects Activity (IARPA) agency. .
Dr. Williams advises companies in the Americas, Europe, Middle East, and Asia.
Affiliations
- MIT Department of Civil and Environmental Engineering
- MIT Center for Computational Science and Engineering (CCSE)
- MIT Schwarzman College of Computing
- MIT Geospatial Data Center (GDC)
- MIT Auto-ID Laboratory
- MIT Center for Complex Engineering Systems (CCES)
- MIT Consortium for Improving Critical Infrastructure Cybersecurity (IC3)
- MIT System Design and Management Program
Areas of Interest and Expertise
- Information Technology,
- Cyber/Physical Security
- Web-Based Education Technology
- Large Scale Network Simulation
- GeoNumerics of Granular and Powder Systems
- Modern Software Architecting and Cyber Security
- Web Services and Distributed Computing
- Discrete Element Simulation and Analysis of Discontinua
Courses Taught with MIT Professional Education
- Applied Generative AI for Digital Transformation
- Blockchain: Disruptive Technology
- Cloud & DevOps: Continuous Transformation
- Data Leadership: Transforming the Corporation´s Operations, Management, and Mindset to Leverage Data, AI, and Cloud Computing
- Digital Transformation: From AI and IOT to Cloud, Blockchain, and Cybersecurity
https://johntango.github.io

As a Senior Lecturer at the MIT Sloan School of Management, he researches digital transformation and innovation culture. As a pioneering researcher on digital transformation, George regularly conducts keynote presentations, senior executive workshops, and Board presentations worldwide. George is the author of three award-winning books, including Leading Digital: Turning Technology into Business Transformation.He has also written numerous contributions for publications such as Sloan Management Review, Harvard Business Review, and academic journals.
As a principal research scientist for workforce learning in MIT's Office of Learning, George conducts transformative research aimed at improving job readiness and career advancement for workers around the world. His research on transforming corporate learning and development processes, bridging the gap from educators to employers, and improving career development has received widespread attention from leaders around the world. He is also the founder of the Global Opportunity Forum, which is building a community of like-minded academic and corporate leaders to co-create the future of workforce learning.
- George is a member of the Digital Strategy Roundtable for the US Library of Congress, Co-Chairman of the MIT Sloan CIO Leadership Awards, and Faculty Director for several MIT executive courses.
- George earned a doctorate from Harvard Business School.
- Prior to returning to academia, he gained more than a dozen years of experience in product development and technology leadership roles.
- He has engaged closely with senior leadership teams in dozens of large companies to improve digital transformation and workforce learning.

In IOT, Dr. Sanchez led the global network architecture for the Internet of Things at MIT. The design addresses large-scale computation. Compared to the largest numbers in the world, 2 billion computers, 7 billion phones, and 7 billion people, IOT is orders of magnitude bigger. In similar work, Dr. Sanchez directed simulation of the U.S. critical infrastructure with the National Infrastructure Simulation and Analysis Center (NISAC).
In data science, early work included supply chain information engineering, analytics, simulation, and visualization with Wal-Mart, Kraft, and SAP. Dr. Sanchez extended his work to global anti-counterfeiting efforts with Johnson & Johnson, SAP, and Altria. Helping Altria scale track-and-trace using the Electronic Product Code Information Services standard from RFID. The work produced a global infrastructure used by industry and government to this day.
In enterprise computing, Dr. Sanchez led the design of a global data infrastructure simulator, modeling follow-the-sun engineering, to evaluate the impact of competing architectures on the performance, availability and reliability of the system for Ford Motor Company. The simulator modeled user actions, applications, background processes, network load, servers, storage, and global data centers. The work identified data center reductions opportunities estimated at a billion dollars in savings.
In cyber security, Dr. Sanchez directed impact analysis of large-scale cyber attacks designing Cyber Ranges for the Department of Defense (DOD). Conducting repeatable experiments in impact analysis and the ability to model the cyber environment in a highly portable fashion. Looking at the insider threat Dr. Sanchez led the DOD security study on Enterprise Resource Planning systems across the United States Armed Forces.
In password security, Dr. Sanchez led the design of a password firewall (negative authentication) for the Intelligence Advanced Research Projects Activity (IARPA) agency. The Negative Filtering or Negative Authentication (NA) approach utilizes a form of complement profiles which resembles the censoring and maturation process of T- cells in the immune system.
In machine learning, addressing financial fraud, Dr. Sanchez designed a situational awareness framework that exploits different perspectives of the same financial data and assigns risk scores to entities (e.g. payment documents) to improve false positive ratios and assist the identification of fraudulent activity in huge and unlabeled financial data in collaboration with Accenture.
In physical security, Dr. Sanchez is developing algorithms to assess risk in the integration of information technology (IT) and operations technology (OT).
Dr. Sanchez is the founder and Chief Software Architect of the Open Source RFID platform project. Dr. Sanchez' software systems are used by Samsung, NEC, NTT, Hitachi, Motorola, SAP, IBM, and Microsoft. Other software initiatives are in use by Sandia National Laboratories, MIT, and by several organizations in East Asia and Europe.
Dr. Sanchez advises companies in the Americas, Europe, Middle East, and Asia.
Affiliations
- MIT Geospatial Data Center (GDC)
- MIT Sociotechnical Systems Research Center (SSRC)
- MIT Institute for Data, Systems, and Society (IDSS)
- MIT Center for Complex Engineering Systems (CCES)
- MIT Center for Computational Science and Engineering (CCSE)
- MIT Consortium for Improving Critical Infrastructure Cybersecurity (IC3)
- MIT Schwarzman College of Computing
- MIT AutoID Laboratory
Areas of Interest and Expertise:
- Machine Learning
- Cyber/Physical Security
- Enterprise Computing
- Data Science
- IOT
Courses Taught with MIT Professional Education
- Applied Generative AI for Digital Transformation
- Blockchain: Disruptive Technology
- Cloud & DevOps: Continuous Transformation
- Data Leadership: Transforming the Corporation´s Operations, Management, and Mindset to Leverage Data, AI, and Cloud Computing
- Digital Transformation: From AI and IOT to Cloud, Blockchain, and Cybersecurity
https://abel.mit.edu/
Faculty Contributor

He is currently the lead PI of the NSF funded Expeditions project “Understanding the World through Code” and is also the founder of PlaySkript Home , an online platform for creating interactive presentations. Solar-Lezama earned a PhD from University of California, Berkeley.
Affiliations:
- CSAIL: Vertical AI Community of Research; Applied Machine Learning Community of Research; Computation Structures Group; Center for Deployable Machine Learning (CDML)
- Associate Director and COO, Computer Science and Artificial Intelligence Laboratory
- LEAD: Computer-Aided Programming Group
Areas of Interest and Expertise:
- Programming Systems with a Focus on Software Synthesis
- Programming Tools for Parallel and High Performance
- Computing
- Cybersecurity
https://www.csail.mit.edu/person/armando-solar-lezama
MIT Research Contributor

Some of her generative machine learning publications include At the Intersection of Conceptual Art and Deep Learning: The End of Signature, Generating Image-Specific Text for Fine-grained Object Classification, and Machine Learning for Healthcare (ML4H) at NeurIPS 2018.
She recently defended her dissertation under the supervision of John Guttag and Frédo Durand and has interned twice with Ira Kemelmacher-Shlizerman's team at Google.
Industry Contributors

Before joining Boeing in 2020, Doniz was the Group CIO of Qantas Airways, where she expanded the airline’s digital ecosystem and adopted new technology to support the needs of the business and its customers.
Previously, during a 17-year career at Procter & Gamble, she led IT and Analytics programs in support of sales, research and development, the supply chain, as well as a cross-functional program to digitize the company. Doniz also worked at SAP, where she was a strategic adviser to the global chief executive officer on transformation and technology issues in support of customers, and Aimia.
Doniz has been a board member of multiple nonprofit organizations, including The Women’s College Hospital Foundation, Salvation Army and Engineers Without Borders. She serves as an adviser to the Center for Digital Transformation at the University of California, Irvine, Paul Merage School of Business and was previously the vice chair of the Digital Transformation Advisory Council of the International Air Transport Association."

Mark Schwartz is also an accomplished author and his most recent work titled Adaptive Ethics for Digital Transformation touches on how the act of digital transformation requires a change in the moral outlook and ethical assumptions of a business.
In 2010, Mark Schwartz was named one of the Premier 100 IT Leaders by Computerworld Magazine for his contribution in technology leadership, innovative ideas, and effectively managing IT strategies.
