Digital Platforms

Designing Two-Sided Markets from APIs to Feature Roadmaps

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START
February 28th, 2022
END
April 26th, 2022
DURATION
8 weeks
COMMITMENT
8-10 hours a week
LANGUAGE
English
FORMAT
Online
PRICE
$ 2,900 USD
MIT CEU’s
6.4

Digital Platforms

Designing Two-Sided Markets from APIs to Feature Roadmaps

Download brochureRegister
START
February 28th, 2022
END
April 26th, 2022
DURATION
8 weeks
COMMITMENT
8-10 hours a week
LANGUAGE
English
FORMAT
Online
PRICE
$ 2,900 USD
MIT CEU’s
6.4

We are currently offering a special early enrollment discount of 10% before January 25th, 2022

Digital Platforms: A Growing Business Model

Digital platforms and two-sided markets have quickly established themselves as a staple of modern business, presenting new opportunities and challenges alike for engineers, product managers, regulators, and entrepreneurs. However, there continues to be little discussion surrounding why some digital platforms help companies flourish where others have fallen short.

+40%

In 2020, the value of the world’s top 100 online platforms increased by 40%.*

*European Commission

1/5

The five largest platform companies (Alphabet, Amazon, Apple, Microsoft, and Facebook) [….] make up almost a fifth of the value of the S&P 500 Index.

Source: The Economist

x2

The sales growth of 43 innovation and transaction platforms from 1995-2015 was DOUBLE that of their non-platform peers.

Source: The Business Of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Authors: Cusumano, Gawer, Yoffie.

An online program for developing digital platforms

MIT Professional Education’s online course Digital Platforms aims to guide participants as they design and develop effective digital platforms. This course employs a technical approach to building loyal consumer bases and differentiated products, taking an in-depth look at features, APIs and standards.

The course is designed with practicality in mind and includes several case studies of successes and failures in modern markets.

LEARN MORE ABOUT THE PROGRAM SPECIFICS

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Throughout this course, participants will:

1.

Recognize two-sided markets distinguish them from traditional one-sided or direct buyer-seller markets.

2.

Critically analyze and discuss examples of industry platforms such as eBay, Etsy, Apple, Amazon, and Alibaba, and determine factors for success and failure.

3.

Identify the technical choices a firm makes in creating APIs and industry standards for two-sided markets enabled by digital platforms.

4.

Plan for development and rollout of a two-sided market, including adding features, incentivizing key customers, and negotiating with partners.

5.

Examine the most recent research and models on two-sided markets, including on the stability of two-sided markets.

6.

Define metrics for success in adoption and customer engagement.

7.

Frame the tactics for growing provider and customer bases simultaneously versus the firm’s balance sheet.

In addition, you will receive a Certificate of Completion

All participants who successfully complete Digital Platforms will receive an MIT Professional Education Certificate of Completion. In addition, they will also earn 6.4 Continuing Education Units (MIT CEUs).

In order to obtain CEUs, participants must complete a required CEU accreditation form. CEUs are calculated based on the number of learning hours in each course.

* A MIT CEU is a unit of credit equivalent to 10 hours of participation in an accredited program for professionals.

This program is aimed at

This course is designed for professionals that operate digital platforms or are creating a business around a digital platform and are looking to leverage these platforms to make informed decisions, differentiate their products, and grow their customer base.

The contents can be of great benefit for professionals from a number of sectors and different levels, such as:

  • C-SUITE AND OTHER EXECUTIVES
    looking to gain a deeper technical understanding of digital platforms in order to make more effective decisions for their organization.
  • DEVELOPERS AND ENGINEERS
    who work with digital platforms and want to learn about the key technical choices of two-sided markets, such as software development kits or application programming interfaces (APIs).
  • PRODUCT MANAGERS
    who want to leverage their technical choices for a dynamic digital platform strategy in the online marketplace.
  • ENTREPRENEURS
    looking to develop startups centered around digital platforms and two-sided markets and who want to ensure their company’s success in the online marketplace.
  • POLICY EXPERTS AND REGULATORS
    who work with digital market policies in an expanding global economy.
  • PROFESSIONALS FROM TECHNICAL BACKGROUNDS
    who work with digital platforms and two-sided markets who want to understand the choices they can make to enable their success.

Meet the Faculty of this program

DR. BRUCE CAMERON

Director, MIT System Architecture Group

“Digital platforms are some of the most interesting (and hardest!) technical challenges to work on today”.

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Bruce Cameron is the Director of the System Architecture Group at MIT. His research interests include technology strategy, system architecture, and the adoption of industry platforms. His current research projects include examination of switching costs and retention incentives in ride hailing firms, fleet management implications of increased autonomy level in commercial trucking, architectural decisions in commercial aircraft as a predictor of changes in the dominant design, and implications of single pilot operations in commercial aircraft.

Dr. Cameron has directed research projects for Amazon, Chevron, Sikorsky, Nokia, Caterpillar, and NASA. Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 10,000 participants. Dr. Cameron’s teaching in Sloan Executive Education was tied for the highest rated Executive Education program at MIT for several years.

Dr. Cameron is a co-founder of Technology Strategy Partners, a consultancy, and has been an advisor at 12 early-stage firms across consumer and online platforms. He is a past board member of the University of Toronto.

PROF. OLIVIER DE WECK

Professor of Aeronautics and Astronautics
and Engineering Systems, MIT

“Developers of two-sided market platforms must acquire enough users on both sides in appropriate proportions to generate value to either side of the user market and thereby provide the foundation for sustained future growth.”

Learn more

De Weck is a leader in systems engineering research. He focuses on how complex, man-made systems such as aircraft, spacecraft, automobiles, printers, and critical infrastructures are designed and how they evolve over time. His main emphasis is on strategic properties that have the potential to maximize lifecycle value. Since 2001 his group has developed novel quantitative methods and tools that explicitly consider manufacturability, flexibility, commonality, and sustainability among other characteristics. De Weck’s teaching emphasizes excellence, innovation, and the bridge between theory and practice.

Prof. de Weck holds a degree in industrial engineering from ETH Zurich

He also holds a degree in aerospace systems engineering from MIT

He defined and implemented Technology Planning and Roadmapping at Airbus

Are you ready to develop the digital platforms that will shape the industry’s future?

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