ONLINE PROGRAM

Designing Product Families:

From Strategy to Implementation

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START
June 22nd, 2021
END
August 17th,2021
DURATION
8 weeks
COMMITMENT
8-10 hours a week
LANGUAGE
English
FORMAT
Online
PRICE
$2,700 USD*
CEUs
6.4

ONLINE PROGRAM

Designing Product Families:

From Strategy to Implementation

Download brochureRegister
START
June 22nd, 2021
END
August 17th,2021
DURATION
8 weeks
COMMITMENT
8-10 hours a week
LANGUAGE
English
FORMAT
Online
PRICE
$2,700 USD*
CEUs
6.4

* 10% early enrollment discount available until May 25th, 2021

Personalization: the new mantra of the manufacturing industry

Today’s highly competitive and volatile market is reshaping the way organizations do business. Rapid innovation and mass customization offer a new form of competitive advantage. In response, organizations are required to implement strategies to design and develop an entire family of products.

But what are the reasons behind it?

  • Satisfy the wide variety of customer requirements
  • Get a competitive advantage based on product customization
  • Reduce overall costs
  • Shorten manufacturing times
  • Catapult productivity

94%

94% of the Fortune 1000 reported supply chain disruptions this year

Source: Fortune

30%

Product development time dropped by 30% due to the optimization of product platforms

Source: NCDPD

20%

An efficient product platform shows cost savings of up to 20%

Source: PwC

An online program for optimizing your product strategy

With a focus on the product design, manufacturing, and economies of scale in product development, this online program explores how product architecture, platforms, and commonality can help an organization deploy and manage a family of products in an increasingly competitive environment.

LEARN MORE ABOUT THE PROGRAM SPECIFICS

Download the brochure

The skills you will develop

1.

You will leverage platforms

for identifying new market and product opportunities to generate revenue growth.

2.

You will understand the platform concept

and be able to prioritize drivers of modularity and product platform design.

3.

You will identify major contemporary methods

and tools for product family and platform design.

4.

You will understand how benchmarking

can assist platform and product family design.

5.

You will understand the evolution of the industry

from craft manufacturing to mass customization.

6.

You will grasp fundamental concepts in product architecting

such as architectural decisions, decomposition and function-form mapping during conceptual design.

7.

You will enumerate metrics

for quantifying commonality within a product family.

8.

You will understand organizational issues

such as divergence in platforms and management roles in platforms.

In addition, you will receive a Certificate of Completion

All participants who successfully complete the program will receive an MIT Professional Education Certificate of Completion.

Students in the MIT Professional Education Digital Plus Designing Product Families: From Strategy to Implementation program will also receive 6.4 Continuing Education Units (CEU*).

In order to obtain the CEUs, it is a requirement to complete a form necessary for the accreditation of the CEUs. These CEUs are calculated, for each course, according to the number of learning hours.

* A CEU is a unit of credit equivalent to 10 hours of participation in an accredited program for professionals.

This program is aimed at

  • ENGINEERS
  • RESEARCH AND DEVELOPMENT DIRECTORS
  • PLATFORM ARCHITECTS
  • PRODUCT LINE MANAGERS
    in positions of responsibility.
  • PLATFORM AND SYSTEMS ENGINEERS
    from industry or public administration.

A CLOSER LOOK AT THE PROFILE

  • PROFESSIONALS WHO HAVE A NEED TO CREATE PRODUCTS,
    services, and systems that create choice and variety in a competitive marketplace.
  • PROFESSIONALS WHO ARE INTERESTED
    in understanding how to define modular and scalable product architectures, utilizing standardization, customization, and platform leveraging strategies to maximize cost savings while increasing the capability to offer a variety of customized systems and products.

Meet the Faculty of this program

PROF. OLIVIER DE WECK

Professor of Aeronautics and Astronautics and Engineering Systems, MIT

“Product Platform and Product Family design is where market dynamics, strategy, R&D and manufacturing intersect in complex ways that determine the long-term success and survival of firms”

Learn more

Olivier de Weck is a leader in systems engineering research. He focuses on how complex man-made systems such as aircraft, spacecraft, automobiles, printers, and critical infrastructures are designed and how they evolve over time. His main emphasis is on strategic properties that have the potential to maximize lifecycle value. Since 2001 his group has developed novel quantitative methods and tools that explicitly consider manufacturability, flexibility, commonality, and sustainability among other characteristics. Prof. de Weck’s teaching emphasizes excellence, innovation, and bridging of theory and practice.

Prof. de Weck holds degrees in industrial engineering from ETH Zurich and aerospace systems engineering from MIT. Before joining MIT, he was a liaison engineer and later engineering program manager on the F/A-18 aircraft program at McDonnell Douglas.

DR. BRUCE CAMERON

Director, MIT System Architecture Lab

“The best companies in the world use platforms to compete – Apple uses it to offer different sized iPhones, BMW uses it to give you the choice of two and four-door models. The key to this strategy is understanding how to tell the difference between consumer choice and reinventing the wheel”

Learn more

Dr. Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 30-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 50 graduate students, and has directed research projects for Amazon, BP, Sikorsky, Nokia, Caterpillar, AMGEN, Verizon, and NASA. Dr. Cameron teaches the System Architecture core class for the System Design and Management program, where he has taught over 500 students. Dr. Cameron’s teaching in Sloan Executive Education has been tied for the highest rated Executive Education program at MIT for several years. Additionally, Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 5,300 participants.

DR. TIMOTHY W. SIMPSON

Lecturer at MIT Professional Education

Learn more

Timothy Simpson is a Professor of Mechanical Engineering and Industrial Engineering at the Pennsylvania State University. He holds affiliate appointments in Engineering Design and the College of Information Sciences & Technology. His research interests include product family design and platform-based product development, multidisciplinary design optimization, trade space exploration, and additive manufacturing. He has over 250 publications in peer-reviewed journals and conference proceedings and he is the lead editor on two books, Product Platform and Product Family Design: Methods & Applications (2005) and Advances in Product Family and Product Platform Design: Methods & Applications (2013). His research has been supported by a variety of federal and state agencies, including NSF, ONR, DARPA, EDA, and DCED, as well as numerous companies, ranging from startups to multi-national corporations. He has worked with over 30 different companies to apply his research methods to improve their product lines and product development practices, and he helped establish and manage the Product Platforms Group on LinkedIn.

And the guest speakers who will share their experience

Discover the experience of our participants

See more

Are you ready to discover how to design product families?

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