START
DURATION
HOURS OF EFFORT
MIT CEU’s
LANGUAGE
FORMAT
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APPLICATION FEE
START
DURATION
HOURS OF EFFORT
MIT CEU’s
LANGUAGE
FORMAT
PRICE
APPLICATION FEE
Transforming Opportunities into Great Products
Today’s competitive business landscape demands a shift in how organizations approach product development. In an increasingly complex and unpredictable world, success hinges on the ability to:
- Strategically design and develop product families on shared platforms.
- Master the core principles of product creation.
- Leverage digital platforms to build customer loyalty and drive demand.
- Embrace a human-centered approach to problem-solving and decision-making.
This program equips professionals to navigate complexity, implement cutting-edge technologies and platforms, and craft tailored solutions that deliver measurable value across the business.
An online Professional Certificate Program to master all aspects of change
Product management encompasses interdisciplinary responsibilities, requiring a blend of essential skills and expertise. A successful product manager excels in four key areas: planning, developing, launching, and managing products or services to achieve optimized success.
A product manager oversees the entire product life cycle, from ideation and development to market launch, ensuring alignment with organizational goals and customer needs. Key responsibilities include:
Staying attuned to consumer needs.
Defining a clear product vision and roadmap.
Aligning and empowering the production team.
Creating a shared product vision with stakeholders.
This role demands strategic thinking, effective communication, and a commitment to driving innovation and collaboration throughout the product journey.
The Learning Journey
The 9-month Professional Certificate Program in Product Management equips professionals with advanced tools and frameworks to address modern challenges. Participants will master design thinking with MITdesignX, product family architecture, digital platforms, two-sided markets, and data-driven methods for measuring and influencing technological innovation.
1.
Designing High Impact Solutions with MITdesignX
Designing High Impact Solutions with MITdesignX
This course equips professionals to craft forward-thinking solutions using a design thinking framework tailored to innovation projects. Participants will explore needs and stakeholder analysis, envisioning change, value creation to enhance customer experience, and data-driven business modeling to deliver high-impact solutions with MITdesignX.
2.
Designing Product Families: From Strategy to Implementation
Designing Product Families: From Strategy to Implementation
With a focus on product design, manufacturing, and economies of scale in product development, this online program explores how product architecture, platforms, and commonality can help an organization deploy and manage a family of products in an increasingly competitive environment.
3.
Digital Platforms: Designing Two-Sided Markets from APIs to Feature Roadmaps
Digital Platforms: Designing Two-Sided Markets from APIs to Feature Roadmaps
Digital platforms and two-sided markets have become essential to modern business. This course delves into the architecture, dynamics, and strategies behind successful digital ecosystems. Participants will examine why some platforms thrive while others falter, exploring topics such as industry platforms, user-partner relationships, and creating impactful digital roadmaps.
4.
Forecasting Technology Innovation: Using Data for Strategic Advantage
Forecasting Technology Innovation: Using Data for Strategic Advantage
This course examines the data-driven process of measuring, predicting, and influencing technological innovation. It explores the key drivers behind product and technology evolution, delving into concepts and models that help forecast future trends. Participants will gain insights into how innovation unfolds and how to leverage it for strategic advantage.
The skills you will develop
This program seeks to equip professionals from various industries with the skills and expertise they need to develop product strategy, guide decisions about product features and priorities, and assess product performance to inform future decisions. Manage complexity and design unique solutions beneficial for business.
1.
ALIGN PRODUCT STRATEGY WITH ORGANIZATIONAL GOALS
to guide feature decisions and assess performance.
2.
DESIGN AND DEVELOP DIGITAL PLATFORMS
to build loyal consumer bases and create differentiated products.
3.
APPLY METHODS AND TOOLS TO DESIGN PRODUCT FAMILIES
and prioritize solutions for complex challenges.
4.
LEVERAGE PLATFORMS TO IDENTIFY MARKET OPPORTUNITIES
and enhance decision-making and project management.
5.
LEAD TRANSDISCIPLINARY PROBLEM-SOLVING TEAMS EFFECTIVELY
fostering collaboration, aligning goals, and integrating expertise to drive innovative solutions.
6.
MASTER KEY PRINCIPLES OF PRODUCT CREATION
including manufacturing, composition, and design evolution.
7.
UTILIZE MACHINE LEARNING
to support complex business decisions and drive impactful contributions.
In addition, you will receive a Certificate of Completion
All participants who successfully complete the Professional Certificate Program in Product Management will receive an MIT Professional Education Certificate of Completion. In addition, they will also earn * Continuing Education Units (MIT CEUs*).
To obtain CEUs, complete the accreditation confirmation, which is available at the end of the course. CEUs are calculated for each course based on the number of learning hours.
* The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time they have devoted to a non-credit/non-degree professional development program.
To understand whether or not these CEUs may be applied toward professional certification, licensing requirements, or other required training or continuing education hours, please consult your training department or licensing authority directly.
This Professional Certificate Program is aimed at
Executives from various industries, with a background in product management and technology. Its goal is to help these professionals create or position their products, services, and systems, so that they can compete and bring innovation to their sector.
The program is also targeting current managers with strategic product direction who want to upskill and maintain a competitive edge in the rapidly transforming business context. This program is aimed at:
- DIRECTORS AND SENIOR MANAGERS RESPONSIBLE FOR PRODUCT MANAGEMENT
product engineering, innovation, or marketing.
- OWNERS OR CEOS OF TECH STARTUPS
who need a clear roadmap to launch and manage their projects effectively.
- CURRENT PRODUCT LEADERS AND ASPIRING C-SUITE EXECUTIVES
who want to keep up to date on trends in product management and innovation.
- PROFESSIONALS WITH STRONG LEADERSHIP SKILLS
who want to have a powerful impact on the success of their organization’s creative processes.
- SENIOR EXECUTIVES
looking to align product strategy with business strategy and understand the implications of technology for the product portfolio.
Meet the instructors of this program
*Listed in alphabetical order
Dr. Bruce Cameron is director of the System Architecture Lab at MIT and co-founder of the consulting firm Technology Strategy Partners. His areas of research include technology strategy, system architecture and product platform management.
As a member of a team of entrepreneurs that created and scaled two global life science companies her professional career has been focused on organizational design for high-growth companies. As a venture designer, she works in parallel in industry and academia with teams of people from around the world to build companies, brands, experiences, academic programs, processes, and organizational structures designed to improve business results and workplace wellbeing. Applying the lens of design with a concern for human needs to solve complex problems has been a focal point of her work.
PROGRAMS: Beyond IoT · Smart Manufacturing
Gilad Rosenzweig is an architect and urban planner with vast experience in community development, urban tech, and design. As Executive Director of MITDesignX, the venture accelerator of MIT’s School of Architecture and Planning, he is laying the groundwork for new technology to improve the comfort and efficiency of buildings, places, and cities. Before MITDesignX, Gilad created Smarter in the City, an accelerator for high-tech startups in underrepresented communities. He is a graduate of MIT’s Department of Urban Studies and Planning and the Bartlett School of Architecture in London.
Timothy W. Simpson is a Professor of Mechanical Engineering and Industrial Engineering at the Pennsylvania State University. He holds affiliate appointments in Engineering Design and the College of Information Sciences & Technology. His research interests include product family design and platform-based product development, multidisciplinary design optimization, trade space exploration, and additive manufacturing. He has over 250 publications in peer-reviewed journals and conference proceedings and he is the lead editor on two books, Product Platform and Product Family Design: Methods & Applications (2005) and Advances in Product Family and Product Platform Design: Methods & Applications (2013). His research has been supported by a variety of federal and state agencies, including NSF, ONR, DARPA, EDA, and DCED, as well as numerous companies, ranging from startups to multi-national corporations. He has worked with over 30 different companies to apply his research methods to improve their product lines and product development practices, and he helped establish and manage the Product Platforms Group on LinkedIn.
Jessika Trancik is a professor in the Institute for Data, Systems, and Society at the Massachusetts Institute of Technology. Her research examines the impacts of technologies and the reasons behind technological change. She has developed theory and predictive models to understand why some technologies improve faster than others, and what technology features enable rapid innovation. Trancik has developed models for forecasting technological change, which inform engineering design, public policy, and investment portfolios. Several of her theories and models have been applied to new and developing energy technologies, such as solar energy and batteries, and to electricity and transportation systems. Her models have also been used to inform government innovation policy, and applied in diverse industries, including finance, healthcare, manufacturing, software, and consumer products. Her work has been published in journals such as Nature, Proceedings of the National Academy of Sciences, Nature Energy, Nature Climate Change, and Environmental Science and Technology, and has been featured by news outlets such as the New York Times, Washington Post, Financial Times, and NPR.
Three blurbs:
- Professor Trancik received her B.S. from Cornell University and her Ph.D. from the University of Oxford as a Rhodes Scholar.
- She has developed theory and predictive models to understand why some technologies improve faster than others, and what technology features enable rapid innovation.
- Her models have also been used to inform government innovation policy, and applied in diverse industries, including finance, healthcare, manufacturing, software, and consumer products.
Olivier de Weck was born in Switzerland and has a degree in industrial engineering from the ETH Zurich and in aerospace systems engineering from MIT. Prior to joining MIT, he was an engineering liaison and later director of the McDonnell Douglas F/A-18 aircraft engineering program.
Professor De Weck is a leader in systems engineering research. He focuses on the design of complex man-made systems, such as aircraft, spacecraft, cars, printers and critical infrastructure, and on their evolution. His main focus is on strategic properties that have the potential to maximize life cycle value. Since 2001, his group has developed new methods and quantitative tools that explicitly consider production, flexibility, common features and sustainability, among other characteristics. Professor De Weck’s teaching emphasizes excellence, innovation, and the combination of theory and practice.
PROGRAMS: Designing Product Families
Application Process
1
Complete the application form and pay the non-refundable fee.
2
Our program advisors will evaluate your application.
3
Await the decision from our program advisors. If you receive an offer of admission, you’ll have 72 hours to pay the enrollment fee and reserve your place.
