ONLINE PROGRAM IN

DESIGNING PRODUCT FAMILIES:
From Strategy to Implementation

With a focus on the product design, manufacturing, and economies of scale in product development, this program explores how product architecture, platforms, and commonality can help an organization deploy and manage a family of products in an increasingly competitive environment.

“Product Platform and Product Family design is where market dynamics, strategy, R&D and manufacturing intersect in complex ways that determine the long-term success and survival of firms”. – Olivier de Weck

“The best companies in the world use platforms to compete – Apple uses it to offer different sized iPhones, BMW uses it to give you the choice of two and four-door models. The key to this strategy is understanding how to tell the difference between consumer choice and reinventing the wheel”. – Bruce Cameron

Fecha de comienzo del programa online

DATE:

FEBRUARY 23, 2021

ENDING DATE:

APRIL 27, 2021

Duración del programa online

LENGTH:

8 WEEKS
8-10 HOURS/WEEK

Precio del programa online

PRICE:

$2,700 USD
($270 USD early enrollment discount until December 16, 2020)

Idioma del programa online

LANGUAGE:

ENGLISH
(See program in Spanish)

Modalidad del programa online

FORMAT:

ONLINE

Designing Product Families: From Strategy to Implementation

Over the past 15 years, MIT has offered the in-person Designing Product Families: From Strategy to Implementation program to more than 130 renowned organizations from around the globe, including Philips, P&G, Rolls Royce, Oracle, GE, and ABB. Due to its popularity and success, for the first time, MIT Professional Education will offer the program in a 100% online format. The program has been tailored to suit the needs of working professionals in this technical area of expertise.

Today’s highly competitive and volatile market is reshaping the way organizations do business. Rapid innovation and mass customization offer a new form of competitive advantage. In response, organizations are required to implement strategies to design and develop an entire family of products. This is further based on a common product platform to satisfy a wide variety of customer requirements and to leverage economies of scale.

Designing products and product families so that they may be customized for the global marketplace and achieving these goals in an abbreviated time period, while maintaining mass production efficiencies, is the key to successful manufacturing operations. Research in this area has matured rapidly over the last decade, and this program looks at how product platform and product family design can be used successfully to increase variety within a product line, shorten manufacturing lead times, and reduce overall costs within a product line.

Enroll Now

LEARN MORE

Do you want to learn more about this course? Get the brochure with all the information by completing this registration form.

We are available to answer any questions you might have.

KEY TAKEAWAYS

Thanks to this online program, participants will:

Leverage platforms for identifying new market and product opportunities to generate revenue growth.

Understand the platform concept and be able to prioritize drivers of modularity and product platform design.

Identify major contemporary methods and tools for product family and platform design.

Understand how benchmarking can assist platform and product family design.

Understand the evolution of the industry from craft manufacturing to mass customization.

Grasp fundamental concepts in product architecting such as architectural decisions, decomposition and function-form mapping during conceptual design.

Enumerate metrics for quantifying commonality within a product family.

Understand organizational issues such as divergence in platforms and management roles in platforms.

PARTICIPANT PROFILE

This program was created for engineers, product line strategists, platform architects, R&D engineers, and systems engineers in industrial and government contexts.

Participants have a need to create products, services, and systems that create choice and variety in a competitive marketplace.

Participants are interested in understanding how to define modular and scalable product architectures, utilizing standardization, customization, and platform leveraging strategies to maximize cost savings while increasing the capability to offer a variety of customized systems and products.

Content

MODULE 0:

Introduction

MODULE 1:

Fundamental Platforming Concepts

MODULE 2:

Platform Strategy

MODULE 3:

Product and Platform Architecture

MODULE 4:

Platform Analysis

MODULE 5:

Platform Architecting

MODULE 6:

Planning Platform Development

MODULE 7:

Managing Platforms

MODULE 8:

Industry Platforms & Two-sided Markets

  • MODULE 0: Introduction
  • MODULE 1: Fundamental Platforming Concepts
  • MODULE 2: Platform Strategy
  • MODULE 3: Product and Platform Architecture
  • MODULE 4: Platform Analysis
  • MODULE 5: Platform Architecting
  • MODULE 6: Planning Platform Development
  • MODULE 7: Managing Platforms
  • MODULE 8: Industry Platforms & Two-sided Markets

FACULTY

oliver-de-weck
PROFESSOR OLIVIER DE WECK
Professor of Aeronautics and Astronautics and Engineering Systems, MIT

Olivier de Weck is a leader in systems engineering research. He focuses on how complex man-made systems such as aircraft, spacecraft, automobiles, printers, and critical infrastructures are designed and how they evolve over time. His main emphasis is on strategic properties that have the potential to maximize lifecycle value. Since 2001 his group has developed novel quantitative methods and tools that explicitly consider manufacturability, flexibility, commonality, and sustainability among other characteristics. Prof. de Weck’s teaching emphasizes excellence, innovation, and bridging of theory and practice.

Prof. de Weck holds degrees in industrial engineering from ETH Zurich and aerospace systems engineering from MIT. Before joining MIT, he was a liaison engineer and later engineering program manager on the F/A-18 aircraft program at McDonnell Douglas.

bruce-cameron
DR. BRUCE CAMERON
Director, MIT System Architecture Lab

Dr. Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 30-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 50 graduate students, and has directed research projects for Amazon, BP, Sikorsky, Nokia, Caterpillar, AMGEN, Verizon, and NASA. Dr. Cameron teaches the System Architecture core class for the System Design and Management program, where he has taught over 500 students. Dr. Cameron’s teaching in Sloan Executive Education has been tied for the highest rated Executive Education program at MIT for several years. Additionally, Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 5300 participants.

timothy-w-simpson
DR. TIMOTHY W. SIMPSON
Lecturer at MIT Professional Education

Timothy Simpson is a Professor of Mechanical Engineering and Industrial Engineering at the Pennsylvania State University. He holds affiliate appointments in Engineering Design and the College of Information Sciences & Technology. His research interests include product family design and platform-based product development, multidisciplinary design optimization, trade space exploration, and additive manufacturing. He has over 250 publications in peer-reviewed journals and conference proceedings and he is the lead editor on two books, Product Platform and Product Family Design: Methods & Applications (2005) and Advances in Product Family and Product Platform Design: Methods & Applications (2013). His research has been supported by a variety of federal and state agencies, including NSF, ONR, DARPA, EDA, and DCED, as well as numerous companies, ranging from startups to multi-national corporations. He has worked with over 30 different companies to apply his research methods to improve their product lines and product development practices, and he helped establish and manages the Product Platforms Group on LinkedIn.

GUEST SPEAKERS

suchang
Su Chang

Senior Director at The Procter and Gamble Co.

Kenneth-Eskildsen
Kenneth Eskildsen

Modularization Architect at Danfoss Drives

AnnabelleGawer
Professor Annabelle Gawer

Chaired Professor in Digital Economy at the University of Surrey

Daisukegoh
Daisuke Goh

Founder, Piic Camera Sharing Japan

StephenNichols
Stephen Nichols

Associate Director of Systems Engineering at Otis Elevator Co.

andries-otter
Andries Otter

Decommissioning and Restoration Excellence Manager at Shell Global Solutions

MandarPadmawar
Mandar Padmawar

Technical Lead for Wearables at Bose Corporation

BrianParker
Brian Parker

Vice President of Engineering and International Operations at Environmental Solutions Group

YuvrajSingh
Yuvraj Singh

Leader for Solutions Delivery at Refinitive (MENA)

Methodology – Learn by doing

We believe in practical applications and implementing what you learn. That’s why at MIT Professional Education, we will give you the tools to make your experience as fulfilling as possible.

Participants will have the chance to participate in an engaging and collaborative classroom environment with discussion forums and group activities. The participants of our programs can interact directly with peers and program facilitators.

Delivery mode – This program is completely Online

The virtual campus is available anytime, anywhere. It is a space for continuous learning far beyond the limitations of a traditional classroom.

Participants can find more information on the program methodology and the evaluation criteria in the program brochure.

CERTIFICATE

All participants who successfully complete the program will receive an MIT Professional Education Certificate of Completion, as well as 6.4 Continuing Education Units (CEU).

In order to obtain CEUs, participants must complete a required CEU accreditation form. CEUs are calculated based on the number of learning hours in each course.

OTHER LANGUAGES

MIT Professional Education offers online programs to Spanish-speaking professionals as well, including our Designing Product Families: From Strategy to Implementation program.

For more information, visit our Spanish Website.

  • null
    Su Chang
    Senior Director at The Procter and Gamble Co.
  • null
    Kenneth Eskildsen
    Modularization Architect at Danfoss Drives
  • null
    Professor Annabelle GaweR
    Chaired Professor in Digital Economy at the University of Surrey
  • null
    Daisuke Goh
    Project Leader at Sony Computer Science Laboratories, Inc.
  • null
    Stephen Nichols
    Associate Director of Systems Engineering at Otis Elevator Co.
  • null
    Andries Otter
    Decommissioning and Restoration Excellence Manager at Shell Global Solutions
  • null
    Mandar Padmawar
    Technical Lead for Wearables at Bose Corporation
  • null
    Brian Parker
    Vice President of Engineering and International Operations at Environmental Solutions Group
  • null
    Yuvraj Singh
    Leader for Solutions Delivery at Refinitive (MENA)

BENEFITS

MIT Professional Education offers a number of benefits for participants who successfully complete the Designing Product Families: From Strategy to Implementation program:

  • 15% discount for MIT Professional Education online programs and short-duration in-person programs.
  • Invitation to the LinkedIn group “MIT Professional Education” exclusively for alumni.
  • Networking opportunities with other MIT Professional Education alumni.
  • Exclusive announcements of new courses, programs, and events.
Fire Hydrant Award | MIT Professional Education

MIT Professional Education
Fire Hydrant Award

Jerome Wiesner, president of MIT (1971-1980), described the experience of studying at MIT as “drinking from a fire hydrant.” Living and learning at MIT requires endurance, consistency, and a great deal of determination.

Our professional programs reflect and instill these essential capabilities. The “Fire Hydrant Award” was born as a way to acknowledge those students who demonstrate a constant thirst for learning and the ability to put knowledge into practice. This award is also given to participants who embody MIT’s core values: excellence, meritocracy, courage, humility, curiosity, and a passion for problem-solving and improving society.

CUSTOM PROGRAMS

At MIT Professional Education, we are committed to accompanying organizations as they aspire to provide their professionals with the ongoing education critical for success in today’s competitive environment.

That’s why we offer plans for companies who wish to train their professionals with us:

  • Working teams or groups of at least 10 people are eligible for special rates.
  • Custom programs, tailormade for the need of any company and its professionals.

For any more information on our Custom programs, please contact us at professionalprograms@mit.edu

TESTIMONIALS

SIGN UP

Paso 1 Inscripción - Rellenar formulario

Complete the online registration form on the following page by clicking on the Enroll Now button below.

Paso 2 Inscripción - Realizar el pago

Pay online on PayPal’s secure platform.

Paso 3 Inscripción - Plaza reservada

Your seat will be reserved upon confirmation of payment.

Paso 4 Inscripción - Datos de acceso

We will send you the necessary information to access the virtual campus so that you can begin to familiarize yourself with it.

COURSE FEE

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$ 2,700 USD

($270 USD early enrollment discount until December 16, 2020)

Payment can be made via:

Enroll Now

* For US residents we now offer a split-payment option via PayPal. For more information please click here to contact us.
For non-US residents interested in a split payment option, for more information please click here to contact us.