Personalization: the new mantra of the manufacturing industry
Today’s highly competitive and volatile market is reshaping the way organizations do business. Rapid innovation and mass customization offer a new form of competitive advantage. In response, organizations are required to implement strategies to design and develop an entire family of products.
But what are the reasons behind it?
- Satisfy the wide variety of customer requirements
- Get a competitive advantage based on product customization
- Reduce overall costs
- Shorten manufacturing times
- Catapult productivity
94% of the Fortune 1000 reported supply chain disruptions this year
Product development time dropped by 30% due to the optimization of product platforms
An efficient product platform shows cost savings of up to 20%
An online course for optimizing your product strategy
With a focus on the product design, manufacturing, and economies of scale in product development, this online course explores how product architecture, platforms, and commonality can help an organization deploy and manage a family of products in an increasingly competitive environment.
The skills you will develop
You will leverage platforms
for identifying new market and product opportunities to generate revenue growth.
You will understand the platform concept
and be able to prioritize drivers of modularity and product platform design.
You will identify major contemporary methods
and tools for product family and platform design.
You will understand how benchmarking
can assist platform and product family design.
You will understand the evolution of the industry
from craft manufacturing to mass customization.
You will grasp fundamental concepts in product architecting
such as architectural decisions, decomposition and function-form mapping during conceptual design.
You will enumerate metrics
for quantifying commonality within a product family.
You will understand organizational issues
such as divergence in platforms and management roles in platforms.
This course is aimed at
- RESEARCH AND DEVELOPMENT DIRECTORS
- PLATFORM ARCHITECTS
- PRODUCT LINE MANAGERS
in positions of responsibility.
- PLATFORM AND SYSTEMS ENGINEERS
from industry or public administration.
A CLOSER LOOK AT THE PROFILE
- PROFESSIONALS WHO HAVE A NEED TO CREATE PRODUCTS,
services, and systems that create choice and variety in a competitive marketplace.
- PROFESSIONALS WHO ARE INTERESTED
in understanding how to define modular and scalable product architectures, utilizing standardization, customization, and platform leveraging strategies to maximize cost savings while increasing the capability to offer a variety of customized systems and products.
Meet the instructors of this course
*Listed in alphabetical order
PROF. OLIVIER DE WECK
Professor of Aeronautics and Astronautics and Engineering Systems, MIT
“Product Platform and Product Family design is where market dynamics, strategy, R&D and manufacturing intersect in complex ways that determine the long-term success and survival of firms”
Olivier de Weck is a leader in systems engineering research. He focuses on how complex man-made systems such as aircraft, spacecraft, automobiles, printers, and critical infrastructures are designed and how they evolve over time. His main emphasis is on strategic properties that have the potential to maximize lifecycle value. Since 2001 his group has developed novel quantitative methods and tools that explicitly consider manufacturability, flexibility, commonality, and sustainability among other characteristics. Prof. de Weck’s teaching emphasizes excellence, innovation, and bridging of theory and practice.
Prof. de Weck holds degrees in industrial engineering from ETH Zurich and aerospace systems engineering from MIT. Before joining MIT, he was a liaison engineer and later engineering program manager on the F/A-18 aircraft program at McDonnell Douglas.
Furthermore, de Weck has recently published a textbook outlining Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, technologic evolution over time afforded by this strategy. Find more information here: Technology Roadmapping and Development
DR. BRUCE CAMERON
Director, System Architecture Group at MIT
“The best companies in the world use platforms to compete – Apple uses it to offer different sized iPhones, BMW uses it to give you the choice of two and four-door models. The key to this strategy is understanding how to tell the difference between consumer choice and reinventing the wheel”
Dr. Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms. Previously, Dr. Cameron ran the MIT Commonality study, a 30-firm investigation of platforming returns, which concluded that firms face systemic downward pressure on commonality, partially resulting from challenges capturing the costs of variety. Dr. Cameron has supervised over 50 graduate students, and has directed research projects for Amazon, BP, Sikorsky, Nokia, Caterpillar, AMGEN, Verizon, and NASA. Dr. Cameron teaches the System Architecture core class for the System Design and Management program, where he has taught over 500 students. Dr. Cameron’s teaching in Sloan Executive Education has been tied for the highest rated Executive Education program at MIT for several years. Additionally, Dr. Cameron is the Faculty Director for MIT’s Architecture and System Engineering online certificate, which has taught over 5,300 participants.
PROF. TIMOTHY W. SIMPSON
Professor of Mechanical Engineering and Industrial Engineering
Timothy W. Simpson is a Professor of Mechanical Engineering and Industrial Engineering at the Pennsylvania State University. He holds affiliate appointments in Engineering Design and the College of Information Sciences & Technology. His research interests include product family design and platform-based product development, multidisciplinary design optimization, trade space exploration, and additive manufacturing. He has over 250 publications in peer-reviewed journals and conference proceedings and he is the lead editor on two books, Product Platform and Product Family Design: Methods & Applications (2005) and Advances in Product Family and Product Platform Design: Methods & Applications (2013). His research has been supported by a variety of federal and state agencies, including NSF, ONR, DARPA, EDA, and DCED, as well as numerous companies, ranging from startups to multi-national corporations. He has worked with over 30 different companies to apply his research methods to improve their product lines and product development practices, and he helped establish and manage the Product Platforms Group on LinkedIn.
And the guest speakers who will share their experience
Senior Director at The Procter and Gamble Co.
Modularization Architect at Danfoss Drives
Professor Annabelle Gawer
Chaired Professor in Digital Economy at the University of Surrey
Founder, Piic Camera Sharing Japan
Associate Director of Systems Engineering at Otis Elevator Co.
Decommissioning and Restoration Excellence Manager at Shell Global Solutions
Technical Lead for Wearables at Bose Corporation
Vice President of Engineering and International Operations at Environmental Solutions Group
Leader for Solutions Delivery at Refinitive (MENA)
Director of Advanced Technology Development at Tennant Company
One of the best takeaways has been gaining the ability to create energy around the platform strategy within my organization. We have learned platform implementation cases from successful companies and now we are able, after taking the course, to deploy the same platforming approach and strategy in our organization.
Designing Product Families online course
Head of Delivery Enterprise Data at Lloyds Bank
We have got people attending the course from major airlines, and engineers, designers, people that worked at NASA. It is a very interesting mix of professionals. Everybody is eager to learn, and I think it just helps you get better as a person; having peers that you can collaborate with and gain knowledge from what is happening in their industries.
Designing Product Families online course
Associate Director, Global Systems Engineering at World Headquarters at Otis Elevator Company
Every aspect of it this course is taught ahead of time in terms of commonality as we introduce these products into the market, so you know every aspect of operations, engineering, design, quality, and things like that need to be considered upfront to have the right implementation plan.
Designing Product Families online course